Landing media coverage in local newspapers, national portals, or trade magazines can propel your brand from “just another startup” to “industry frontrunner.” But journalists receive dozens (sometimes hundreds) of pitches daily. How do you make yours stand out?

Key Points:

1. Know the Journalist’s Beat: Research which reporters cover your industry. Follow their Twitter threads or read their past articles. If you pitch an ed-tech story to a technology beat that focuses only on hardware, it’s wasted effort.

2. Craft a Clear, Newsworthy Angle: Avoid generic “We’re launching our new product.” Instead, tie it to a broader trend: “Pakistani startups pivot to AI in education—here’s how we’re making tutoring more accessible.”

3. Keep It Short & Sweet: Most busy reporters scan subject lines and opening paragraphs. Your press release or pitch email should be no longer than 300–400 words, with a one-sentence hook (“[Startup] brings AI tutoring to rural students for the first time in Pakistan”).

Action Steps:

– Build a simple PR media list in Excel: columns for Journalist Name, Outlet, Email, Beat, Last Story Link.

– Draft a boilerplate press release template—leave placeholders for “headline,” “date,” “location,” “quote from CEO,” and “boilerplate about the company.” – Send pitches on Tuesday or Wednesday mornings (studies show that inboxes are least crowded then).