Blogs

How a ₨1 Million Print Splash Nearly Derailed an Educational Brand—and the Smarter Path Forward

Last quarter, an edtech client engaged Growth Ventures to boost their flagship learning platform’s visibility. In pursuit of prestige, they invested ₨1 million in a print‐only campaign: full‐page ads across leading dailies and high-gloss brochures in city-center bookshops. The result? Scant website traffic, few inquiries, and a rapidly shrinking budget. Their core users—students and young

Events for PR: Beyond the Launch—Sustaining Momentum After the Headline

A well-publicized launch event is only the beginning. The real magic happens when you sustain that momentum—follow-up interviews, post-event blog coverage, and social stories that keep your brand top-of-mind long after the ribbon cutting. Key Points: 1. Post-Event Content Calendar: Schedule at least three pieces of content after your event: (a) a recap blog with

Media Relations Deep Dive: From Pitch to Publication

Securing a positive story in a leading newspaper, business portal, or trade magazine requires more than luck—it demands a tactical approach from crafting a headline-worthy angle to delivering follow-up materials (high-resolution images, executive quotes) promptly. Key Points: 1. Segment Your Media List: Divide your list into Tier 1 (national business dailies, major TV channels), Tier

Strategic Networking: Turning Chance Encounters into Long-Term Partnerships

Networking isn’t just exchanging business cards at conferences—it’s the ongoing process of nurturing relationships that translate into joint ventures, referrals, or even mergers down the road. With intentional effort, each handshake can become the seed of a lasting alliance. Key Points: 1. Map Out Your Ecosystem: List 10–15 non-competing organizations whose clients or mission complement

Credibility Generation: Building Trust Through Content & Proof Points

In a market crowded with new ventures, credibility becomes your currency. Customers, partners, and even potential hires won’t take you seriously unless you can demonstrate expertise, reliability, and social proof. Key Points: 1. Case Studies & Client Testimonials: A 1-page case study (problem → solution → results) on your website can persuade prospects more effectively

Engagement: How to Keep Your Audience Actively Interested

“Likes,” “shares,” and “comments” are more than vanity metrics—they’re signals that your brand resonates. But sporadic posting or generic content won’t cut it. Engagement requires a strategy that encourages two-way conversation. Key Points: 1. Ask Questions & Run Polls: On LinkedIn or Instagram Stories, pose a simple question: “Which feature would make our app more

Events for PR: Turning Every Gathering into a Growth Opportunity

Hosting or sponsoring a well-executed event—whether it’s a workshop, panel discussion, or launch party—can yield press coverage, new leads, and word-of-mouth buzz. But budget and logistics matter. How do you maximize ROI? Key Points: 1. Define Clear Objectives: Is this event a “lead-generation” workshop, a “brand-awareness” mixer, or a “product-launch” demo? Knowing the objective narrows

Media Relations 101: Getting Journalists to Notice Your Story

Landing media coverage in local newspapers, national portals, or trade magazines can propel your brand from “just another startup” to “industry frontrunner.” But journalists receive dozens (sometimes hundreds) of pitches daily. How do you make yours stand out? Key Points: 1. Know the Journalist’s Beat: Research which reporters cover your industry. Follow their Twitter threads

Networking: Building Authentic Connections That Drive Growth

Beyond business cards and LinkedIn invitations lies the true art of networking: forging genuine relationships. When done right, networking can open doors to partnerships, funding, media opportunities, and even new markets. Key Points: 1. Quality Over Quantity: Instead of collecting every business card at an event, focus on three or four people you genuinely want

Image Matters: Crafting a Visual Brand That Speaks Volumes

Whether it’s a startup founder’s LinkedIn headshot or your product photos on Instagram, visuals are the bedrock of a lasting impression. A crisp logo, high-quality images, and on-brand color choices can instantly elevate perceived credibility—especially in markets where design sophistication is still emerging. Key Points: 1. Logo & Color Palette: Your logo should be simple