“Likes,” “shares,” and “comments” are more than vanity metrics—they’re signals that your brand resonates. But sporadic posting or generic content won’t cut it. Engagement requires a strategy that encourages two-way conversation.

Key Points:

1. Ask Questions & Run Polls: On LinkedIn or Instagram Stories, pose a simple question: “Which feature would make our app more valuable to you?” Polls generally yield a 10–15% response rate if your audience is already following you.

2. User-Generated Content (UGC): Encourage customers to share photos of themselves using your product or attending your event. Create a unique hashtag (e.g., #GrowthVenturesInside) and repost their best content—this builds community and authentic engagement.

3. Timely Responses: If someone comments on your Facebook ad or tags you in a tweet, reply within 24 hours. Quick, thoughtful responses (even a “Thank you, [Name]!”) show that you’re listening, and they encourage others to chime in.

Action Steps:

– Commit to a social-media “Engagement Hour” each day: log in, respond to all comments, and reshare 1–2 relevant posts from partners or influencers.

– Use a simple social-media scheduler (e.g., Buffer or Hootsuite) not just for posting, but for tracking mentions and responding from a unified inbox.

– Run a monthly “Ask Me Anything” (AMA) or live Q&A—invite your audience to submit questions about your industry, product roadmap, or entrepreneurship challenges.