Securing a positive story in a leading newspaper, business portal, or trade magazine requires more than luck—it demands a tactical approach from crafting a headline-worthy angle to delivering follow-up materials (high-resolution images, executive quotes) promptly.

Key Points:

1. Segment Your Media List: Divide your list into Tier 1 (national business dailies, major TV channels), Tier 2 (industry-specific portals, regional newspapers), and Tier 3 (blogs, niche podcasts). Tailor your pitch tone accordingly: formal for Tier 1, more conversational for Tier 3.

2. Timing & Exclusives: For major announcements—a new funding round, high-profile partnership—offer a short exclusive to one Tier 1 outlet. Exclusives create urgency and often result in a more prominent placement.

3. Multimedia Assets: Always attach a high-resolution logo (PNG or EPS), 300 dpi product photos, and a brief corporate video or explainer animation if possible. Journalists appreciate ready-to-use visuals—which increases the chance they’ll publish your story quickly.

Action Steps:

– Create three versions of your pitch email: one for each media tier. Write 2–3 headline options in each email’s subject line—test open rates if you can.

– Maintain a shared Dropbox or Google Drive folder containing all brand assets (logos, founder headshots, product photos) organized by resolution and file type.

– After the article goes live, send a personalized “Thank you” note to the reporter and share the published link on your social channels—tag the journalist and outlet to foster goodwill.